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Second Screening / Social Television

During television broadcasts, discussions can usually be followed simultaneously on social media, such as Twitter. This phenomenon is called second screening (Giglietto; Selva 2014). This refers to the simultaneous interaction and discussion on a “second” screen. This can be a smartphone or tablet while an audiovisual content is being watched on TV or via a streaming platform. The focus is often less on the reception of content but rather on social interaction with others, which is why the concept is also referred to as social television (Selva 2016). To find possible (un)known discussion partners in the digital space, hashtags (#) with the title of the television show, such as the series or telenovela, are often used, or specific people, such as actors or producers, are addressed with so-called tags (@). The discussion on the internet, which thereby becomes transregional and medial, is important for the work with digital methods for the GUMELAB project to be able to analyse the reception of telenovelas and series.

Read more on Second Screening/Social Television:

Giglietto, Fabio; Selva, Donatella (2014): Second Screen and Participation: A Content Analysis on a Full Season Dataset of Tweets. In: J Commun 64 (2), pp. 260–277. DOI: 10.1111/jcom.12085.

Pastel, Renée (2019): Hashtag Television. On-Screen Branding, Second-Screen Viewing, and Emerging Modes of Television Audience Interaction. In: Keith Feldman und Abigail de Kosnik (Hg.): #identity: Hashtagging Race, Gender, Sexuality, and Nation. Ann Arbor: University of Michigan Press, pp. 165–180.

Pires de Sá, Fernanda (2018): Connected Co-viewing on Facebook: A Brazilian Telenovela and the Perception of Media Realism. In: Television & New Media 19 (7), pp. 646–659. DOI: 10.1177/1527476417741672.

Selva, Donatella (2016): Social Television. In: Television & New Media 17 (2), pp. 159–173. DOI: 10.1177/1527476415616192.